About Me (she/her)
Introducing Joanne Davies, (via AI), a skilled Go To Market professional who is passionate about implementing business plans that drive innovation and growth for both individuals and companies. Joanne's super power lies in developing strategies that not only meet business objectives but also empower teams to reach their full potential. With a proven track record of success, Joanne is dedicated to creating impactful solutions that propel businesses forward.
Professional Expertise
Business Fundamentals
For the last 8 years I have taken my Company from start-up to scale-up by solving a problem with products I manufactured and distributed to 3 markets segments - B2B, B2C and B2B2C. This achievement relied on my skills in strategic planning, product development, marketing and branding, financial acumen, networking and partnerships, team building and my ability to thrive in an environment of ambiguity.
Strategic Growth
Working across divisions, structures and external entities to effect change and deliver on key business objectives. An example of this was when I established a shared vision and team redesign that improved employee engagement whilst increasing revenue and profit across the organisation and its strategic partners.
Innovation
Adopting Lean principles, I implemented Open Innovation techniques to create a minimal viable product (MVP) which would be manufactured and packaged, end to end, within the company’s owned resources and capabilities, to establish a fully owned and operated soft drinks company designed to tackle the growing need for a healthy alternative to social beverages.
Professional Expertise
Communication
Adopting, endorsing and reinforcing appropriate, simple and transparent communication as a first principle. To be clear is to be kind.
Drive financial performance
Identify under-performing market segments through data and analytics, industry studies and competitive analysis, conducting capability and capacity audits to better match resources with the market. Investigating cost structures and spread to identify opportunities for reduction and / or redirection. Ensuring alignment to the market by interrogating the numbers and predicting trends.
Go to Market Strategies (GTM)
Working within FMCG, Insurance, IT and Energy sectors to conduct market research that would drive product development and shape market segmentation. Utilising large data sets to inform marketing and communication, channel strategy and ultimately improve cross functional collaboration and leadership to ensure resource alignment and growth.
The best kind of GTM strategies are iterative, collaborative and improve key metrics for both you and your clients.
Connect with me
connect with Me
